I developed the corporate design for wtf, a dynamic film production company that embraces an unconventional and bold approach. The logo reflects the playful and laid-back nature of the brand, allowing for flexibility and creativity in its use. It captures wtf’s essence of challenging norms and asking bold questions, aligning with their mission of producing content that showcases unfiltered truth and a strong attitude. The design embodies the company’s interdisciplinary spirit and willingness to explore new perspectives for major global brands.