As Creative Lead for an international project at Auto China 2024 in Beijing, I guided the creative process and media production for the BMW Group. The event highlighted BMW’s advancements in electrification, digitalization, and circularity, with world premieres of new BMW and MINI models. Additionally, the BMW Vision Neue Klasse, a glimpse into the next generation of BMW vehicles, was showcased for the first time in China. My role involved steering a talented team to deliver a compelling and cohesive visual narrative for this global audience.

Agency: Elastique.
Client: BMW Group
Photos: BMW Group