In 2020 the Berlin-based bookbindery »Klünder Buchbinderei« celebrated its fiftieth anniversary. This milestone called for the revision of the visual appearance of the family business. The new corporate design is led by a graphic bracket that creates various associations with materials, books and other print forms produced by the bookbindery. Flexible in shape and proportion, it thus allows dynamic connection of the logo to any medium.

Agency: Ta-Trung

Year: 2020